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Should a major Web3 announcement use one publication or several?
#1 · 16.09.2026, 13:50
For an important announcement, I'm not convinced that choosing one media outlet should always be the objective.
A funding round, major partnership or product launch may need different audiences—investors, users, traders and industry participants.
That makes Bitcoin.com press release distribution an interesting component of a broader campaign rather than necessarily the entire campaign.
Web3 Newswire currently lists the placement at $750.
I'd probably build the media mix around the stakeholders we're trying to reach rather than selecting outlets simply because they have recognizable names.
How do other founders approach media selection for a major announcement?
